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Conceptual Brand identity, Logo design, Creative direction and Packaging design inspired by a legendary sacred ancient pagan site at Alboinplatz in Berlin, known as Blanke Helle, or "Hel's Pond" (Hels-Pfuhl). The name goes back to the goddess Hel, who in Germanic mythology ruled over the domain of the same name. According to the myth the pond once formed the entrance to the realm of the dead.
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